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About us
Mythics is a lab-grown diamond jewelry e-commerce company created to make fine jewelry more accessible, transparent, and future-ready. We believe buying jewelry should be simple, trustworthy, and convenient — with the same sparkle and quality you’d expect from traditional diamonds.
By focusing on lab-grown diamonds, we offer jewelry that is identical in beauty and durability to mined diamonds, but more responsible and affordable. Through our online platform, we reach customers across India, giving them the freedom to explore designs and shop with confidence from home.
Our Vision
To become India’s most trusted online destination for lab-grown diamond jewelry by combining quality, innovation, and transparency — making fine jewelry a part of everyday life, not just special occasions.
Our Founders
Utkarsh Chavan - Founder & CEO
Leads overall vision, growth, and customer experience.
CA Vinit Jain – Chief Financial Officer
Handles finance, planning, and sustainable business growth.
Preeti Zawar – Chief Marketing Officer
Focuses on digital marketing and connecting with our customers online.
Shivang Joshi – Chief Product Officer
Oversees jewelry design, collections, and product innovation.
CS Khushboo Ahuja – Company Secretary & Compliance Officer
Ensures transparency, compliance, and ethical business practices.
Together, the team shares one goal: to make high-quality lab-grown diamond jewelry accessible online in a way that feels simple, modern, and reliable.
