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About us

 

Mythics is the lab-grown diamond jewelry e-commerce company created to make fine jewelry more accessible, transparent, and future-ready. We believe buying jewelry should be simple, trustworthy, and convenient — with the same sparkle and quality you’d expect from traditional diamonds.

By focusing on lab-grown diamonds, we offer jewelry that is identical in beauty and durability to mined diamonds, but more responsible and affordable. Through our online platform, we reach customers across India, giving them the freedom to explore designs and shop with confidence from home.

Our Vision
To become India’s most trusted online destination for lab-grown diamond jewelry by combining quality, innovation, and transparency — making fine jewelry a part of everyday life, not just special occasions.

Our Founders
Mythics is driven by a team of entrepreneurs who bring together expertise in business, technology, finance, marketing, product design, and compliance:

Mr. Utkarsh Chavan – Co-founder & Chief Executive Officer 

A visionary entrepreneur with a passion for building businesses of the future. Utkarsh leads Mythics with clear strategy and ambition, ensuring that innovation and customer trust remain at the heart of everything we do.

Mr. Chetan Lambole – Co-founder & Chief Technology Officer
A technology leader who believes in harnessing innovation to transform industries. Chetan drives the digital and technological backbone of Mythics, making sure our operations, customer experience, and systems are modern, efficient, and future-ready.

CA Mr. Vinit Jain - Chief Financial Officer 
A trusted financial strategist and Chartered Accountant, Vinit ensures that Mythics stands on strong financial foundation. His expertise guarantees transparency, accountability, and long-term financial sustainability.

Miss Preeti Zawar – Chief Marketing Officer
The storyteller of Mythics, Preeti blends creativity with strategy to bring the brand closer to its audience. She ensures that every campaign, message, and experience reflects the elegance and values of Mythics.

Mr. Shivang Joshi – Chief Product Officer 
Passionate about design and innovation, Shivang leads product development with a deep understanding of customer needs. He ensures that every jewelry piece reflects timeless luxury, modern trends, and uncompromised quality.

CS Mrs. Khushboo Ahuja – Company Secretary & Compliance Officer
A guardian of governance, Khushboo ensures that Mythics operates responsibly, ethically, and in full compliance with legal and corporate standards. Her role strengthens the trust we build with our customers and partners.

Together, the team shares one goal: to make high-quality lab-grown diamond jewelry accessible online in a way that feels simple, modern, and reliable.